本地化
Website & Software Localization for China: Why Translation Isn't Enough
A translated website and a localized one aren't the same. Localization covers UI strings, formats, imagery, layout, local conventions and target-language SEO — not just the words. Here's the difference, what it includes, the process, and both directions: entering China and going global.
A translated website and a localized one are not the same thing. Translation converts the words; localization makes the whole product feel like it was built locally — the right formats, the right tone, the right cultural cues, and findable by users in the target market. Here's the difference and what localization actually covers.
Translation vs localization
- Translation: the text itself.
- Localization: UI strings, date/number/currency/unit formats, imagery and color choices, layout (text expands and contracts between languages), local conventions (names, addresses, payment), and target-language SEO keywords so local users can find you.
What we localize
- Marketing websites, web apps and software interfaces
- Mobile apps, help and onboarding documentation
- Product and marketing copy
Roughly how it works
Extract the content/strings → translate with native-speaker specialists → review in the real interface (to catch misplacement, garbled characters and truncation) → QA before launch (links, encoding, layout).
Both directions
- Foreign brands entering China: Simplified Chinese plus local conventions and context.
- Chinese products going global: English and other target-market languages.
Tell us the type of content, the target languages and the markets, and we'll quote for what you need.
